The Impact of Artificial Intelligence on Sales in Small Businesses and Employee Retention: A Conceptual Framework

Abstract

This conceptual framework investigates the double influence of Artificial Intelligence (AI) on sales improvement and employee retention in small businesses. As AI technology gradually automate sales procedures and influence data analytics, it advances substantial prospects for enhancing operation and fostering yield. Nevertheless, this automation may further reach to work shift worries amongst employees, subsequently reducing retaining levels as a result of work anxiety, competence breach, and shifts in workplace culture. To attain equilibrium, small businesses require strategic employment of AI in a thrive to increase human potential, consider employee development, and adopt a healthy work ecosystem. Through recognizing and accepting the joined difficulties and gains of AI incorporation, small businesses can improve sales whilst confirming employee contentment and devotion.