The Roles of Market Knowledge Management System and Market Knowledge Sharing on SMES Organizational Performance

Authors

Khalid Abdul Wahid Faculty of Information Management, Universiti Teknologi MARA, Malaysia.
Ahmad Suffian Mohd. Zahari Faculty of Business Administration, Universiti Teknologi MARA. Malaysia.
Noor Rahmawati Alias Faculty of Information Management, Universiti Teknologi MARA, Malaysia.

Market Knowledge, Market Knowledge Management System, Market Knowledge Sharing, Organizational Performance

Market knowledge becomes an important factor in creating competitive advantage to an organization.

Those knowledges should be managed and analyzed by Market Knowledge Management System (MKMS) in

order to create an advantage to an organization. The new discovered market knowledge should be shared within

an organization so that an organization can identify a new pattern, a new trend and a new preference in a

market. However, majority of SMEs is still neglecting market knowledge sharing as a success factor of an

organizational performance. The purposes of this study are to investigate the impact of market knowledge on

market knowledge management system (MKMS). Second is to examine the effect of market knowledge

management system (MKMS) on market knowledge sharing. The study also aims to examine the influence of

market knowledge sharing (MKS) on organizational performance (OP). The last objective is to study the

mediating effect of market knowledge management system and market knowledge sharing. The study was

conducted on 209 Thai SMEs and the data was analyzed using SmartPLS 3. The results showed that market

knowledge sharing (MKS) has positively impacted organizational performance. However, customer knowledge,

competitor knowledge and supplier knowledge did not have indirect effect on organizational performance.

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