Could Cognitive Computing Enhance Business Strategic Thinking?

Authors

  • m s s el namaki Dean, Victoria University, School of Management, Switzerland. Dean (Retired) Maastricht School of Management, MSM, And The Netherlands.

Keywords:

Cognitive Computing, Business, strategic thinking

Abstract

Could cognitive computing, an AI derived paradigm that focuses on reasoning and understanding at a quasi

abstract level, enhance the cognitive processes inherent in human strategic thinking?. Cognition is an output of processes

within the human brain. It delivers creativity and innovation. Cognitive computing delivers concepts, insights and

innovations too. Could the two “systems” synergize? Could cognitive computing support executive cognition

demonstrated in the course of a vision, a strategy or an innovation. Could it support, in a structural manner, the strategic

thinking processes and instruments adopted in business strategy?

This will be the focus of the following article.

The article resorts to qualitative analysis. It starts with an analysis of the process of strategic thinking in business and the

cognitive dimension thereof. It then proceeds to an analysis of Artificial Intelligence and the cognitive underlying

processes thereof A common ground is then explored and an analysis of the implications for strategic thinking ensues.

The article explores an intricate issue. Although it does not provide a definitive conclusion it could open the door for many

challenges and implications.

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Published

2026-01-24

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Section

Articles