Public Diplomacy and Sports Diplomacy: Qatar’s Public Diplomacy Practices as a Case Study

Abstract

This study evaluates Qatars use of public and sports diplomacy strategies to enhance its regional and international position. The results show that Qatar has successfully employed these strategies to improve its mental image and international reputation. Qatars investment in hosting major sporting events and developing its sports sector has contributed to enhancing its soft power globally. The study recommends diversifying diplomatic tools, strengthening international partnerships, and increasing investment in research to innovate new methods for practicing soft power.