Attitude of Doctors in Jordanian Educational Hospitals Towards Public Relations Communication Activities: A Survey Study

Abstract

The study concluded that physicians at the University of Jordan Hospital and King Abdullah University Hospital demonstrated a commitment to attending seminars and conferences as a communication activity offered by the hospitals' public relations offices. This commitment stemmed from the scientific benefits these events provide, contributing to the expansion of their scientific and medical knowledge. Furthermore, the physicians recognized the importance of utilizing the internet and social media to stay informed about the activities of the hospitals' public relations offices. Additionally, the physicians were keen to showcase their achievements both locally and internationally through these communication activities, motivating them to advance their careers and compete with other physicians across various healthcare sectors.